WOT, a website-rating (think McAfee SiteAdvisor, not StumbleUpon) browser extension available for Firefox and Internet Explorer, will soon be testing another new version. I was sent an invitation to test their last release before it was launched, and the upgrades there were pretty substantial.
WOT 3.0 will include comments and a plethora of details on sites rated using the add-on, including categorization, popularity, server location (country), and a direct WHOIS lookup link. It sounds even more impressive than the last upgrade. I’m excited!
I’m not sure how I found the WOT site, but when I first started using the extension, all it did was rate sites on four different categories (trustworthiness, privacy, child safety, and vendor reliability). Since then, it has expanded exponentially. The features introduced in the upcoming upgrade appear to rival, and may even surpass, McAfee SiteAdvisor, which is the extension I used before WOT (and dropped in large part because of the increased marketing after the McAfee acquisition).
I’m going to have to start rating sites some more; they say the top 500 most active users will be given the opportunity to test a pre-release version of the new WOT in the next few weeks. My site-rating activity has dropped recently, partly because I’m not visiting as many new sites and partly because I’m usually focused on something besides website ratings. I need to change that mindset.
Update (04/20): I was invited to beta-test on April 15, and I’ve just published my review of the new WOT 3.0 today.