Google Analytics Updates

closeThis post was published 14 years 3 months 5 days ago. A number of changes have been made to the site since then, so please contact me if anything is broken or seems wrong.

Today saw some exciting announcements originally made at the eMetrics Summit in Washington, D.C. Google Analytics will be rolling out several new features in the coming weeks, including the ability to track site search (if your site has search, like this one does), tracking events in Flash and JavaScript without using urchinTracker() (which artificially increases pageviews), and Outbound Link Tracking, which will (as its name says) track outbound links. The event and outbound link tracking will first be launched as betas, meaning I might not get to use them for a while. But man, that last one’s going to be a useful feature for sites like blogs!

Also announced is a new beta of Urchin (that years-late software package update, I’m guessing). Users can participate in the beta by contacting a Google “Authorized Consultant”, whatever those are.

All in all, an exciting day for us Google Analytics users. Better be careful next year; I might be tracking what arrows you click in the Blog Archive sidebar… (That’s actually impossible with my current knowledge; Blogger modules can’t be changed like that.)


I am an avid technology and software user, in addition to being reasonably well-versed in CSS, JavaScript, HTML, PHP, Python, and (though it still scares me) Perl. Aside from my technological tendencies, I am also a theatre technician, sound designer, violinist, singer, and actor.

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