Google AdSense Payments Now Must Be "Validated"

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An announcement from Google says the company will be adding a “validation period” to AdSense publishers’ referral ad conversions, requiring that the clicks be validated as actual customers before the publisher will be paid full referral value. Ad clicks will receive less than the maximum referral value for the ad until the validation period ends. The validation period will end after an unspecified amount of time, but will vary between publishers. Some users will see a decrease in their AdSense revenue.

I do wonder what’s going on. Google has so many click-fraud detection algorithms running already, why should they need to “validate” referrals? There must have been some heat from AdSense advertisers…


I am an avid technology and software user, in addition to being reasonably well-versed in CSS, JavaScript, HTML, PHP, Python, and (though it still scares me) Perl. Aside from my technological tendencies, I am also a theatre technician, sound designer, violinist, singer, and actor.

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