This post was published 13 years 4 months 25 days ago. A number of changes have been made to the site since then, so please contact me if anything is broken or seems wrong.Google has teamed up with several content providers to offer ad-enabled video players for embedding on websites. The players are customizable and display text ads both as banners across the top of the video window and as text across a clip’s bottom. Only YouTube videos appear to have this service, and only a few companies have the use of it as of yet.
What I wonder is whether these new in-video ads will help or hurt YouTube. Users aren’t used to very many ads, and lots of sites display annoying bumper ads before and between clips. Could this be a segue into that market? If Google introduces video bumper ads, YouTube’s business could drop like a rock.
