Technobabbles I try to sound like I know what I'm talking about. Don't be fooled.

Google Analytics Updates

Today saw some exciting announcements originally made at the eMetrics Summit in Washington, D.C. Google Analytics will be rolling out several new features in the coming weeks, including the ability to track site search (if your site has search, like this one does), tracking events in Flash and JavaScript without using urchinTracker() (which artificially increases pageviews), and Outbound Link Tracking, which will (as its name says) track outbound links. The event and outbound link tracking will first be launched as betas, meaning I might not get to use them for a while. But man, that last one's going to be a useful feature for sites like blogs!

Also announced is a new beta of Urchin (that years-late software package update, I'm guessing). Users can participate in the beta by contacting a Google "Authorized Consultant", whatever those are.

All in all, an exciting day for us Google Analytics users. Better be careful next year; I might be tracking what arrows you click in the Blog Archive sidebar... (That's actually impossible with my current knowledge; Blogger modules can't be changed like that.)

Today saw some exciting announcements originally made at the eMetrics Summit in Washington, D.C. Google Analytics will be rolling out several new features in the coming weeks, including the ability to track site search (if your site has search, like this one does), tracking events in Flash and JavaScript without using urchinTracker() (which artificially increases pageviews), and Outbound Link Tracking, which will (as its name says) track outbound links. The event and outbound link tracking will first be launched as betas, meaning I might not get to use them for a while. But man, that last one's going to be a useful feature for sites like blogs! Also announced is a new beta of Urchin (that years-late software package update, I'm guessing). Users can participate in the beta by contacting a Google "Authorized Consultant", whatever those are. All in all, an exciting day for us Google Analytics users. Better be careful next year; I might be tracking what arrows you click in the Blog Archive sidebar... (That's actually impossible with my current knowledge; Blogger modules can't be changed like that.)